Marketing & Communication Specialist (all genders) - #46957

Are you a driven marketing communications professional with a passion for lead generation and impactful campaigns? Do you want to play a vital role in attracting new dairy farmers? If so， we’re looking for you.

As a Marketing & Communication Professional within FrieslandCampina， you will be instrumental in executing well-crafted campaigns that support the recruitment of new member farmers and suppliers.

Working closely with the Milk Recruitment marketeer， sales coordinators， and communication colleagues， you will focus on activities aimed at connecting with potential dairy farmers in Belgium， the Netherlands and Germany. You understand the customer journey， know how to effectively reach our target audience， and ensure our message resonates in a compelling and persuasive way.

What We Ask

• Master’s or bachelor’s degree in Marketing， Business， Communications， or a related field
• 5+ years of experience in campaign management， preferably in a Dairy， FMCG， or agricultural environment
• Fluent in Dutch (spoken and written); English required; German and French are a strong advantage
• Customer-focused， with an understanding of the farming community， or willing to immerse yourself fully in this target group
• Strong organizational skills and ability to manage multiple projects simultaneously
• Experience with content creation， agency coordination， and event organization
• Proactive mindset， continuously looking for opportunities to professionalize and improve
• Experience with Salesforce or a similar marketing automation and funnel management system
  
  
  

What We Offer

At FrieslandCampina you work on strong， globally loved brands enjoyed by millions every day， like Friso， Campina， Chocomel and Frisian Flag. As a farmer-owned cooperative， we combine an international environment with a clear social and sustainable purpose. We support your growth through training， coaching and internal career opportunities. With trust and autonomy， you can make real impact.

Employment benefits:

• A workweek of 32 to 38 hours， a 5% year-end allowance， 10% bonus， 8% holiday allowance and a pension scheme;
• Hybrid working with flexible working hours， a train card and/or €0.23 per km (max. 30 km one way);
• 200 hours of annual leave， with the option to buy or sell up to 40 hours;
• A laptop， phone and home office equipment to support flexible working.
• Wellbeing and inclusion initiatives， such as health support， employee assistance programs and diversity initiatives;
• A cycle-to-work scheme and corporate fitness plan;
• Extras at the head office， such as milk and cheese during lunch， fresh fruit and barista coffee.
  
  
  

Vacancy Description

As a Marketing & Communication Professional， you play a key role in attracting new dairy farmers by executing marketing strategies that resonate with our target audience. By designing and implementing lead generation activities， you ensure that our message reaches potential partners in ways that build trust， credibility， and long-term commitment.

You operate with a high level of independence and ownership， contributing to a future-proof and more professionalized recruitment approach. Campaigns are increasingly data-driven， media performance is monitored closely， and marketing performance tracking is embedded throughout the funnel.

Your responsibilities include:

• Lead activation to reach and engage dairy farmers through targeted campaigns
• Organizing and coordinating lead generation fairs and events across multiple countries
• Maintaining and optimizing the customer journey， ensuring a seamless experience at every touchpoint
• Managing marketing and communication materials to keep messaging relevant， consistent， and aligned with farmer needs
• Briefing and collaborating with communication colleagues and external agencies to develop and execute the full Marketing Communications plan
• Developing new tools and materials to continuously improve outreach and conversion
• Supporting the annual lead generation plan through structured campaign execution and follow-up
  
  
  

You will be part the Milk Recruitment team， and work closely with our communication colleagues and other stakeholders within Coöperative Affairs (CA). The role requires strong stakeholder management across departments with different priorities， especially when organizing fairs， partnerships， and commercially attractive collaborations.

You will collaborate with multiple departments within FrieslandCampina and maintain close alignment with the cooperative and member network.

The environment is dynamic and evolving. Historically， the organization was not actively recruiting milk at this scale. This requires a renewed market positioning， a more proactive and data-driven approach， and the development of new tools and ways of working.

Based in Amersfoort， this role offers flexibility to work partly from home.