Business Development Director (Brand Partnerships EMEA) - #50849
Channel Factory
About the Role
- Location: Amsterdam, Netherlands (With travel across the EMEA region)
- Reports to: Global Head of Brand Partnerships
Role Purpose
The Business Development Director (Brand Partnerships, EMEA) is a high-impact, senior commercial role responsible for driving strategic growth and securing multi-market partnerships directly with top-tier brands and advertisers across the EMEA region. Acting as an entrepreneurial force, you will build senior-level relationships, orchestrate complex enterprise-level contracts, and pioneer our "Conscious Business Performance" narrative.
This role requires a sophisticated blend of strategic vision, digital media expertise, and a relentless bias for execution to expand our non-agency, direct-to-brand book of business.
Core Responsibilities
- Strategic Growth & Market Expansion
- Identify, qualify, and close high-value brand partnerships utilizing your established industry network, personal prospecting, and targeted vertical strategies.
- Develop and execute a verticalized go-to-market plan designed to win direct budgets on YouTube and emerging social/video platforms.
- Partner closely with the Head of Brand Partnerships, EMEA to map long-term regional revenue opportunities and set growth targets.
- Enterprise Account & Partnership Management
- Lead regional brand partnerships from inception to execution, including master service agreements (MSAs), framework contracts, strategy briefs, and reporting.
- Own and incrementally scale a dedicated book of business by championing client satisfaction, deep-level relationship building, and proactive upselling.
- Formulate and maintain meticulous short- and long-term Account Plans for key enterprise clients to secure consistent renewals.
- Cross-Functional Collaboration & Enablement
- Partner side-by-side with local Sales and Client Solutions Managers (CSMs) to expand localized business, align on joint pitches, and fulfill ad-hoc brand requests.
- Coordinate closely with internal stakeholders regarding contract structures, planning, and global campaign workflows to ensure seamless delivery.
- Work alongside technical and sales teams to continuously educate brands on the value of managed and self-service offerings, maximizing client ROI.
- Operational & Market Excellence
- Maintain flawless pipeline accuracy, interaction logging, and revenue forecasting within Salesforce.
- Keep a sharp pulse on programmatic, digital video, and data measurement trends to position Channel Factory ahead of industry shifts.
- Travel regularly across the EMEA region to cultivate face-to-face relationships with top-tier advertisers and lead high-stakes presentations.
Key Skills & Attributes
- 10+ years of hands-on commercial experience at a tech publisher, digital media company, or media agency, backed by an active, senior-level network of top-tier advertisers in EMEA.
- Strong familiarity with programmatic dashboards, bidding models (e.g., DSPs, PMDs), and digital measurement setups.
- Exceptional verbal, written, and group presentation skills, with a proven track record of confidently leading discussions with C-suite stakeholders.
- An entrepreneurial, growth-oriented mindset with the capability to operate with high autonomy and little supervision in a fast-paced environment.
- Advanced proficiency in numerical modeling, Excel calculations, pivot tables, and commercial data visualization.
- Prior experience or certifications in Google Ads, YouTube, Meta, or TikTok are highly advantageous.
About Channel Factory
Founded in 2010, Channel Factory is a global leader in YouTube advertising innovation and a YouTube & Meta partner. We provide brand-safe, contextually relevant solutions driven by 'Conscious Business Performance,' combining technology with a commitment to diversity to maximize social impact and campaign results across various industries.
As an equal opportunity employer, Channel Factory fosters an inclusive workplace free from discrimination and harassment. All employment decisions are based on merit and business needs. We support diversity through internal initiatives, including employee resource groups and an LGBTQ+ committee.
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